The May book club book was The Glitter Plan by Pam Skaist-Levy and Gela Nash-Taylor. You can purchase it here.
After rushing to finish this book and finishing it just in time, life got in the way of actually writing my review.
So we are skipping June for book club but will pick back up the first week of July with my younger sister, Rosie, hosting! Get excited because she is a MAJOR reader and will no doubt have a phenomenal book for us to read. I can’t wait to see what she picks!
Anyhoo- let’s talk Juicy.
To me, this book felt like it had two distinct sections: before and after their success.
So I am going to review the two parts separately…
Before these girls achieved their success, they had disastrous moments that they laughed through. They laughed through people laughing at them! It was endearing and motivating. A classic tale of the “American Dream” and California home-grown hustle. If you read this and it doesn’t inspire you I would be shocked. It was fun to read and made you want to sit around eating candy with these two women all day, watching them try on clothes, pick fabrics, and mold them to form-fitting perfection.
There was a major turning point in this book… The language changed from “we made tons of mistakes and laughed about it” to “we’re god’s gift and no one could do what we did.” While Juicy was an incredible climb of success and a truly unique vision… Every fashion company that has “made it” also started as a truly unique vision (otherwise it wouldn’t have been successful) but not every other fashion company mismanaged to the point of cheapening and basically losing their brand…
What happened with Juicy was that it got too big too fast… The owners, Pam and Gela, made the decision to sell the company because they couldn’t keep up with the demand. They made a TON of money in the process- over $250 million- but they lost the integrity of their brand and only afterward did they realize, that’s what had really mattered to them in the first place.
They spent the next years deeply distraught, attempted to reconnect with the fashion world with two new companies, but ultimately haven’t really caught spark again.
I feel like Juicy had this AMAZING moment… But that ball got majorly fumbled in the end… And sadly Pam and Gela really didn’t recover (at least not YET).
My guess would be that it’s tougher to be creative when you’re not FORCED to hustle… When they were making 27k and working out of their apartments, they probably felt more of a push and dreamed bigger because they weren’t tainted with the reality of what substantial growth feels like.
Pam and Gela went through an ordeal and ultimately it broke their hearts.
What was tough to read though (boring, repetitive, annoying, and braggy) was the way the kept going on and on about how genius their plans/ decisions were, how much Anna Wintour had spoiled them, and how the new management company treated them like celebs and how many real celebs had befriended them- etc. It’s obvious they were very rich, visible, and successful etc. but their rhetoric changed the way I saw them at the start of the book. I no longer wanted to hang out with these two… They sounded so conceded.
These two women set out to create a LUXURY lifestyle brand. And they did, one of the most successful ever…. That is now sold at Khols… Luxury isn’t sold at Khols.
If anything, this book was a cautionary tale…
What I learned was that success is actually really hard even AFTER you’ve achieved it. And if you have the great fortune of building a successful business, you’d better fight like hell to keep it your own before a huge corporation takes it and waters it down to half water, half Juicy.
Read it for yourself and let me know if you agree!
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