Dallasites101 is a social media outlet where people who are new in Dallas or just don’t know many people, can find out more about what events are going on (when/where/ all the deets!). It makes it easier to meet other millenials and just enjoy fun local activities.Lily & Kara, the founders are pretty incredible. They grew this social media idea into a 65K following and money making business in ONLY about 2 years! Their concept is so original and really helped to bring people together in a city where it can be hard to make connections. Needless to say, we had a ton of questions for them… So here is what they had to say about starting their business & where they see it heading:
SBA: How long have you been doing Dallasites101?
Lily: about 2 and a half years, started in April 2015.
SBA: Wow! So how did it come about that you wanted to do this? Did you study something related in college?
Lily: Not really! I studied Economics.
Kara: Yeah I double majored in Spanish and Psychology and I was also pre-dental which was like a major in and of itself! But Lily and I went to very similar colleges. We moved to Dallas 3 and a half years ago and we met like a month into moving here because we had a mutual friend who knew we went to similar colleges (I went to Hamilton in New York and Lily went to Colby College in Maine) and she invited us to her birthday dinner and thought we would get along! And then after about a year of friendship we realized that a lot of the people who move [to Dallas] don’t really know what’s going on or call this place home- it takes a lot of time. You’ve gotta figure out where to do things and who to do them with. So we had the idea to start Dallasites101!
SBA: Cool! So do you plan to go to any other city in the long run or is your plan to keep your main focus on Dallas?
Kara: It kinda depends, I think we really had no expectations when we started it… We didn’t know we’d be where we are right now! Everything kinda changes as we grow so I think we are keeping our options open.
SBA: Yeah! For sure. So what does a normal day look like for you guys? Like when you wake up do you have appointments, do you have to go to different places all over the city?
Kara: I work from home a lot, but we both still work full-time actually.
Lily: Yeah we are not even [doing Dallasites101] full-time yet… We could be, but we are only a few years out of college and we have pretty awesome job opportunities right now… So it’s hard to give that up. And while there are definitely benefits to working for ourselves, there are definitely both pros AND cons. So we haven’t quite made that step yet.
Kara: so yeah, using this week as an example or just the weekend, Friday we got off work and went over to the Eberhard on Henderson Avenue and we hosted an International Beer Fest along Henderson Ave!
SBA: I SAW that! It looked so cool!
Kara: it was so cool! We have over 900 people come out for that which was very cool.
SBA: Whoa! That’s a LOT!
Kara: Yeah! Each place like represented a different country!
SBA: I SAW! I live in that area so I think that is very cool.
Kara: Yeah so that was very neat, and then Saturday we woke up and we had a meeting to consult someone about their business, and then I went to a baby shower! So I did a personal thing and we hung out with friends and got brunch, right? Then we caught up on some sleep! Sunday we hosted the pool party which you came to. Then we had another meeting…
Lily: So yeah weekends and nights are really when we meet with people. Unless it’s a lunch.
Kara: Yeah and during the week it’s fun because if we are ever off at like 5 or 6 o’clock we can try restaurants, swing by events, etc.
Lily: But day to day, it’s a lot of posting on Instagram, invoicing… Like today I sent out about 10 different invoices.
SBA: So you two do all the posting right?
Lily & Kara: Yep! It’s just us two.
SBA: Wow! That is incredible that you’ve built this business just you two girls. Are there any businesses or companies that you haven’t had the chance to work with that you really want to?
Lily: Southwest is a big one for me…
Kara: Yeah, Southwest. We were partnered with Zyn22 pretty regularly, it’s a cycling studio. That was one that we were intentional about seeking and got very excited about.
Lily: I think for me I have also always wanted to work with the Belmont hotel. But they’re always renovating!
SBA: Yeah totally! So what would you say is your end goal?
Lily: I don’t know because we really didn’t have a goal when we started it.
Kara: Yeah we don’t have goals on paper. What I think is really cool about it that we can give it as much work as it really is, you have to find the grit and the momentum. I think for Lily and I, it’s really the day to day and the weeks that give us the energy… Like we places opening, meeting new people, and it’s really fun! Like this morning we had an opening and we were just thinking, what do we really care about with this city? What’s the message we’re trying to send out? Dallas is such a new city that it would be really hard to try to plan like three years from now what the heck is Dallasites going to look like? Cuz what is DALLAS going to look like??
SBA & Lily: YEAH!
SBA: Like no one knows… Well it just goes to show, if you really love something and care about it it’s not even considered like “work”… Like I feel like y’all really seem to enjoy it.
Kara: there definitely is a lot that goes on behind it and it is definitely a lot of work but it’s so fun too. I mean, I think it all kinda comes as people reach out to us. As new places open etc.
Lily: Yeah like it was so fun hosting that pool part at the Adolphus but it was never like, a goal of our’s to do that. It just kinda happens and now it’s pretty awesome.
Kara: Yeah it’s partnerships like that that really just pop up!
SBA: Yeah so you try to do things that are mutually beneficial for you and them. Are there any charities that you’d like to get involved with?
Kara: we actually do a lot of charity work! There’s a big benefit coming up this month that we’ve promoted in the past couple years. United Way, I work for Teach for America full-time so we host things for them. So yea, so a ton of non profits. Lily is on the board of Slipper Club, a women’s group I am a member of. What is the beneficiary this year?
Lily: Camp Sweeney.
SBA: Oh my cousin actually goes there! He has diabetes, he loves he camp. Well honestly that answers a lot of my questions! Thank you both for your time!
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